EUREKA!
Enabling Mobile Operator Partnerships
Solving the universal problem of how to reach the right customer with the right offer at the right time, using real-time mobile data. Eureka can deliver business changing insight by infusing our own Artificial Intelligence with your own data and using it to communicate with potential and existing customers.
HOW WE DO ITWe use this insight to identify and target customers in real time with tailored offers that are delivered through the right channel at the right time and in the right location. This combination of data + expertise + platform significantly increase conversion rates, campaigns efficiency and customer satisfaction.
Eureka’s advanced analytics and Artificial Intelligence develops unique customer insights leveraging Telco behavioral and location data.
1). Mobile data is our heritage
- A unique blend of Big Data, Telco expertise and Artificial Intelligence
- Access to exclusive Telco behavioral insights to power your campaigns
2). We have the infrastructure, systems and know-how to bring mobile data to life
- Bespoke eco-system created in collaboration with telco partners to handle massive volumes of data and apply advanced AI to the data
- Campaign Management and Insights platforms to power communications with your most relevant potential customers
- Ability to blend in your own data to increase efficiency
3). We turn mobile data into market growth
- Ready made solutions for Telecommunications companies that can be efficiently deployed at speed
- Proven Solutions for Financial Services, Retail, Transportation, and more
- Unique insights into competitor’s performance
- Partnerships across communication channels enabling efficient growth
Eureka is an AI platform that enables partnerships between mobile operators and companies in industries including banking, insurance, transportation, consumer goods
1). Market Intelligence
- Market Share Insight
- Research Panel
2). Risk Scoring
- Scoring
- Location Verification
3). Lead Generation Campaign
- Financial Service
- Insurance Policies
- Customer Service
- Telco Handset Upgrade
Data + Expertise + Platforms = Accelerated growth
At Eureka, our solutions cover all industries, from financial institutions to Digital Advertising. We’ll help you to develop your own data-driven strategy using our unique data set and insights. We will then execute campaigns and measure their impact, applying machine learning to ensure efficiency, while ensuring Data Security is at the heart of every project we run.
- For Consumer facing businesses we offer ready to execute access to some of the richest data sets available and proven case studies.
- For Telecommunications companies we offer a way to immediately maximize the value of data in your systems in an efficient and proven way
Financial Institution
Retail & Consumer
Transportation
Telecommunication
Digital Advertising
Customer acquisition, risk modeling, personalized recommendations across channels, product Cross Sell, identification of potential fraud and evaluation of credit & claim risk.
Customer acquisition & retention, Competitor insights, footfall analytics, Cross sell and Upsell, Product assortment enhancement, Real-time personalized product recommendations, optimizing logistics and distribution.
Customer and Driver acquisition, network efficiency, Competitor insights, Customer location based offers, Service usage frequency, Fraud detection
Telecommunications: Customer Value Marketing, Proactive churn prevention, Real-time location based offer execution, Product package Development
Develop personalized, targeted digital campaigns based on customer level behavioral insights complete with measurement and machine learning
OUR TEAM
Our Passion for Data is Limitless!
Backed by a team of experts in Data Engineering, Infrastructure, Data Science, Business Insights and Campaign Management, Eureka has unique intelligence on the behavioral patterns of consumers.
Benjamin Soemartopo
Chief Executive Officer- Ben provides overall leadership to Eureka. He was previously with McKinsey & Company for 12 years and Managing Partner and CEO for Indonesia; Managing Director for Standard Chartered’s Bank Private Equity in Indonesia for 6 years. Ben brings experience as an investor and adviser in the retail, telecom, healthcare, agriculture and energy sectors.
- Ben is a Cofounder of the Young Leaders for Indonesia Foundation; selected as a World Economic Forum Young Global Leader in 2010; YPO member. Bachelor of Law (first class honours) and Political Economy from Murdoch University in Australia.
Tarek Najm
Chief Technology Officer- Tarek Najm leads the technology platform and product development at Eureka. Tarek Najm was a Technical Fellow at Microsoft and spent 15 years there. He founded and led worldwide development of several large-scale initiatives including: Online Division's Data Mining & Business Intelligence Systems, Microsoft’s Search Advertising Platforms, adLab Research & Incubations, Bing Knowledge Web & Semantic Search.
- Tarek holds 32 patents in data mining, Semantic Search and advertising algorithms. He also holds bachelor’s degree in Computer Science & Mathematics from Eastern Michigan.
Michael Hawkins
Chief Revenue Officer- Mike leads the execution of Eureka’s campaigns for clients. He is a veteran of retail analytics and data driven campaigns in the UK and Asia, having spent 10 years researching FMCG shopper behaviour at Kantar, 4 years as head of dunnhumby Malaysia for Tesco, 3 years as head of Loyalty for AIMIA in Indonesia where he built the MAPCLUB loyalty program and a number of roles as consultant including SAS analytics. He holds an International business degree from Aston University, UK.
Alex Ginting
Chief Product Officer- Alex manages the end to end product journey from idea creation until deployment and project execution. He has 16 years experience in the telecom industry, holding senior positions across Business Intelligence, Analytics and Big Data. Alex was most recently with Indosat for 5 years as Head of BI and Big Data, and believes that telco data can change consumer behavior. He holds bachelor degree in Computer System and a Masters degree in Finance.
Ying Li, PhD
Chief Scientist- Ying leads the development of the Artificial Intelligence of the Eureka platform, and holds 72 patents in data mining, machine learning and software optimization. She is recognized as a leader in the field of AI, and in 2012 received the SIGKDD Service Award for her contributions to the field of knowledge discovery and data mining. Ying was most recently CTO of Singtel’s Data Spark, and previously led Microsoft’s Advertising and Product division with 300 data scientists globally. She holds a PhD in Computer Science from the University of British Columbia, and BSc and MSc from Peking University.
Savvy Dani
VP Engineering- Savvy leads engineering at Eureka and owns the Eureka Platform Architecture. She comes with strong experience architecting large-scale distributed software platforms. She engineered Microsoft’s connected home iOT platform and invented the Split Compute-Merge model to build Microsoft’s DMP of 1 billion users. Post Microsoft, she cofounded Loudscoop, a startup to reinvent the learning experience for the 21st century classroom. Savvy holds patents in distributed systems and has a bachelor’s degree in Electronics and Communication from the College of Engineering, Guindy.
Scott Spirit
MD Business Development- Scott is the Managing Director of Business Development at Eureka, responsible for the business development and commercial success of Eureka's product portfolio. He has more than 20 years of experience of Business Development, Country Management, M&A and Investment. He was previously the Chief Strategy Office and Chief Digital Officer of WPP and work at WPP for 14 years. Holds a Bachelor of Arts from King’s College London & MBA from The University of Chicago Booth School of Business.