EUREKA!
Unleashing market growth for business through Real-time mobile data and Artificial Intelligence
Solving the universal problem of how to reach the right customer with the right offer at the right time, using real-time mobile data from Ooredoo Indosat. Eureka can deliver business changing insight by infusing our own Artificial Intelligence with your own data and using it to communicate with potential and existing customers.
HOW WE DO ITWe use this insight to identify and target customers in real time with tailored offers that are delivered through the right channel at the right time and in the right location. This combination of data + expertise + platform significantly increase conversion rates, campaigns efficiency and customer satisfaction.
Eureka’s advanced analytics and Artificial Intelligence develops unique customer insights leveraging Telco behavioral and location data.
1). Mobile data is our heritage
- A unique blend of Big Data, Telco expertise and Artificial Intelligence
- Drawing data from nearly 100m Indonesian consumers from the Indosat Ooredoo network in real time
- Access to Exclusive Telco Behavioral insights to power your campaigns
2). We have the infrastructure, systems and know-how to bring mobile data to life
- Bespoke eco-system created in collaboration with Ooredoo to handle massive volumes of data and apply advanced AI to the data
- Campaign Management and Insights platforms to power communications with your most relevant potential customers
- Ability to blend in your own data to increase efficiency
3). We turn mobile data into market growth
- Ready made solutions for Telecommunications companies that can be efficiently deployed at speed
- Proven Solutions for Financial Services, Retail, Transportation, and more
- Unique insights into competitor’s performance
- Partnerships across communication channels enabling efficient growth
Data + Expertise + Platforms = Accelerated growth
At Eureka, our solutions cover all industries, from financial institutions to Digital Advertising. We’ll help you to develop your own data-driven strategy using our unique data set and insights. We will then execute campaigns and measure their impact, applying machine learning to ensure efficiency, while ensuring Data Security is at the heart of every project we run.
- For Consumer facing businesses we offer ready to execute access to some of the richest data sets available and proven case studies.
- For Telecommunications companies we offer a way to immediately maximize the value of data in your systems in an efficient and proven way
Financial Institution
Retail & Consumer
Transportation
Telecommunication
Digital Advertising
Customer acquisition, risk modeling, personalized recommendations across channels, product Cross Sell, identification of potential fraud and evaluation of credit & claim risk.
Customer acquisition & retention, Competitor insights, footfall analytics, Cross sell and Upsell, Product assortment enhancement, Real-time personalized product recommendations, optimizing logistics and distribution.
Customer and Driver acquisition, network efficiency, Competitor insights, Customer location based offers, Service usage frequency, Fraud detection
Telecommunications: Customer Value Marketing, Proactive churn prevention, Real-time location based offer execution, Product package Development
Develop personalized, targeted digital campaigns based on customer level behavioral insights complete with measurement and machine learning
OUR TEAM
Our Passion for Data is Limitless!
Backed by a team of experts in Data Engineering, Infrastructure, Data Science, Business Insights and Campaign Management, Eureka has unique intelligence on the behavioral patterns of consumers.
Benjamin Soemartopo
Chief Executive Officer
- Ben has a very diverse background of leadership positions across a wide range of companies, he is absolutely impact driven.
- Former Managing Director and Head of Indonesia at Standard Chartered Private Equity, 12 years at McKinsey and Company and managing partner for Indonesia.
Tarek Najm
Chief Technology Officer- Tarek Najm spent 16 years at Microsoft and was a Technical Fellow, the highest technical distinction in Microsoft. Tarek proposed to Bill Gates and then founded Microsofts’ intelligent ads platform which became a USD 2 Billion revenue business in 1 year, and is now Bing Ads with USD 5Bn revenue.
- After leaving Microsoft, he has been running a start up Parllay, which focuses on social communities and ads in WeChat.
Michael Hawkins
Chief Campaign Officer- Twenty-two years of experience across the UK & South East Asia, including twelve years in General Manager roles in consumer analytics and two years in data consultancy. Sector specialisms in FMCG, retail & Consumer markets.
- Previously GM of AIMIA Indonesia, Head of Customer Intelligence for SAS, Head of Dunnhumby Malaysia.
David Santoso
Chief Financial Officer- Extensive experience in financial accounting and corporate finance. Lead an initial public offering of a transportation company, successfully completing the fund-raising process together with several domestic and foreign investment bankers
- Previously CBD Express Group & Corp Secretary – PT Express Transindo Utama, CFO Express Group, Director of Finance, Accounting and Supply Chain – Johnson Diversey Indonesia