EUREKA!
Unleashing market growth for business through Real-time mobile data and Artificial Intelligence
Solving the universal problem of how to reach the right customer with the right offer at the right time, using real-time mobile data from Ooredoo Indosat. Eureka can deliver business changing insight by infusing our own Artificial Intelligence with your own data and using it to communicate with potential and existing customers.
HOW WE DO ITWe use this insight to identify and target customers in real time with tailored offers that are delivered through the right channel at the right time and in the right location. This combination of data + expertise + platform significantly increase conversion rates, campaigns efficiency and customer satisfaction.
Eureka’s advanced analytics and Artificial Intelligence develops unique customer insights leveraging Telco behavioral and location data.
1). Mobile data is our heritage
- A unique blend of Big Data, Telco expertise and Artificial Intelligence
- Drawing data from nearly 100m Indonesian consumers from the Indosat Ooredoo network in real time
- Access to Exclusive Telco Behavioral insights to power your campaigns
2). We have the infrastructure, systems and know-how to bring mobile data to life
- Bespoke eco-system created in collaboration with Ooredoo to handle massive volumes of data and apply advanced AI to the data
- Campaign Management and Insights platforms to power communications with your most relevant potential customers
- Ability to blend in your own data to increase efficiency
3). We turn mobile data into market growth
- Ready made solutions for Telecommunications companies that can be efficiently deployed at speed
- Proven Solutions for Financial Services, Retail, Transportation, and more
- Unique insights into competitor’s performance
- Partnerships across communication channels enabling efficient growth
Data + Expertise + Platforms = Accelerated growth
At Eureka, our solutions cover all industries, from financial institutions to Digital Advertising. We’ll help you to develop your own data-driven strategy using our unique data set and insights. We will then execute campaigns and measure their impact, applying machine learning to ensure efficiency, while ensuring Data Security is at the heart of every project we run.
- For Consumer facing businesses we offer ready to execute access to some of the richest data sets available and proven case studies.
- For Telecommunications companies we offer a way to immediately maximize the value of data in your systems in an efficient and proven way
Financial Institution
Retail & Consumer
Transportation
Telecommunication
Digital Advertising
Customer acquisition, risk modeling, personalized recommendations across channels, product Cross Sell, identification of potential fraud and evaluation of credit & claim risk.
Customer acquisition & retention, Competitor insights, footfall analytics, Cross sell and Upsell, Product assortment enhancement, Real-time personalized product recommendations, optimizing logistics and distribution.
Customer and Driver acquisition, network efficiency, Competitor insights, Customer location based offers, Service usage frequency, Fraud detection
Telecommunications: Customer Value Marketing, Proactive churn prevention, Real-time location based offer execution, Product package Development
Develop personalized, targeted digital campaigns based on customer level behavioral insights complete with measurement and machine learning
OUR TEAM
Our Passion for Data is Limitless!
Backed by a team of experts in Data Engineering, Infrastructure, Data Science, Business Insights and Campaign Management, Eureka has unique intelligence on the behavioral patterns of consumers.
Benjamin Soemartopo
Chief Executive Officer
- Ben provides overall leadership to Eureka. He was previously with McKinsey & Company for 12 years and Managing Partner and CEO for Indonesia; Managing Director for Standard Chartered’s Bank Private Equity in Indonesia for 6 years. Ben brings experience as an investor and adviser in the retail, telecom, healthcare, agriculture and energy sectors
- Ben is a Cofounder of the Young Leaders for Indonesia Foundation; selected as a World Economic Forum Young Global Leader in 2010; YPO member. Bachelor of Law (first class honours) and Political Economy from Murdoch University in Australia; Executive education at Harvard and LBS.
Tarek Najm
Chief Technology Officer- Tarek Najm spent 15 years at Microsoft. He founded and led worldwide development of several large-scale initiatives at Microsoft, including: Online Division's Data Mining & Business Intelligence Systems, Microsoft’s Search Advertising Platforms, adLab Research & Incubations, Bing Knowledge Web & Semantic Search.
- Tarek holds 32 patents in data mining, Semantic Search and advertising algorithms. He also holds bachelor’s degree in Computer Science & Mathematics from Eastern Michigan. In his spare time, Tarek enjoys learning about Computational Archeology & Cosmology.
Michael Hawkins
Chief Campaign Officer- Twenty-two years of experience across the UK & South East Asia, including twelve years in General Manager roles in consumer analytics and two years in data consultancy. Sector specialisms in FMCG, retail & Consumer markets.
- Previously GM of AIMIA Indonesia, Head of Customer Intelligence for SAS, Head of Dunnhumby Malaysia.
David Santoso
Chief Financial Officer- Extensive experience in financial accounting and corporate finance. Lead an initial public offering of a transportation company, successfully completing the fund-raising process together with several domestic and foreign investment bankers
- Previously CBD Express Group & Corp Secretary – PT Express Transindo Utama, CFO Express Group, Director of Finance, Accounting and Supply Chain – Johnson Diversey Indonesia