Omni Market Intelligence
Redefined with the most accurate and granular insight to the digital market
Largest Panel in the Country
2-80M
Panel Size
30-80%
Population coverage
360°
Data View
FEATURE
Accurate market size and penetration
Access market size and penetration based on truth data from 30-80% of the digital population
Understand overall market size and growth
Segmentation - geography, customer & demographics
Access non category users or acquire category users from competitors
FEATURE
Granular market share
Slice and dice to understand your market share by customer segment
Share of low to high frequency buyers
Share of customers based on demographics - age, gender, occupation, income, credit score
Share of customers based on sole users of your app versus dual/triple users
FEATURE
Customer profiles for relevant offers
Understand your and competitor's customer interests and demographics to develop compelling offers for acquisition and retention
Understand cross category app usage
Profile your competitors based on demographics
Understand the income and credit score profiles of your customers
EXPLORER
Activate direct advertising with Explorer
Reach customers directly with advertising via Explorer's customer segmentation
Create deterministic audience segments to reach the most relevant consumers
Export these audiences in anonymised form to digital platforms
Measure campaign impact against competitors
Continuous Panel
Eureka's smartphone panel is the largest continuous panel in the country. Measuring the same group of people everyday and weekly to see changes in Digital Smartphone behavior.
Omni 360 degree view
Data covers online web/App usage, location/mobility, demographics and financial profile, to provide a unique 360 degree view of the digital population.
Privacy Compliant
All consumer data is encrypted, anonymous and compliant with all relevant country privacy regulations. No Personally Identifable Information is stored by Eureka at any time.
Start gaining access to a 360° population scale, truth data set to grow your business
Are you a single user? Startup, small businesses or venture capitals? Or large corporations? We've got you covered with our flexible subscription plans. Or start a free trial and see what we're all about.